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Mike & Ike UK

Press Pack and Display

Challenge: To manage the launch of confectionery brand Mike & Ike in-store, plus design and produce an eye-cataching press pack.

Solution: From the original concept through to delivery, we managed each step of the launch, helping ensure consistency and a smooth run. In addition to producing a unit that would have maximum impact in-store, whilst reflecting the existing brand ethos.

To do this we created a unit that included a sound box and lighting. We sourced the voice-over audio for the sound box and lighting electronics fitted to the header card so there was no need for our client to seek third party suppliers.

We then packed and shipped the units to 870 individual stores with a two day delivery slot window; ensuring they were in situ when the Mike & Ike field marketing team to call upon the stores as the product launched.

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A Lightning
Launch

Packaging design, artworking, 3D visualisation, packing and distribution.

 

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